There, Michael Bierut links to a typeface called Novia by the talented Cyrus Highsmith—well, he attempts to.
Like, I’m sure, at least some other people over the last 15 (!) years, I clicked to see what it looked like. I was slightly confused to end up at the main Font Bureau page, rather than anything specific to do with the font.
What would ideally be happening, at least for someone looking to license Novia, would be that the link points to: https://store.typenetwork.com/foundry/occupant/fonts/novia.
I have no behind-the-scenes insight into the migration that was done here, so maybe there is a strategic reason for everything to go to the main page that I’m not aware of.
Still, it was a good reminder that what should be long-life links pointing to a distributor may not make it back to you, or your font. (Maybe it is not quite accurate to call Type Network a “distributor” of Font Bureau, but I think the point still stands.)
Until next time,