• Kenneth Ormandy

    • Aburi TORA custom display typeface

    TORA is the new restaurant concept exploring the idea of “Japanese tradition meets technology” from the Aburi restaurant group. Glasfurd & Walker designed their visual identity around this.

    My initial role was to redraw and refine the initial wordmark concept. From there, we expanded the mark into a custom display typeface. It was used as a key part of the identity’s visual voice, on the menus, social media, signage, and more.

    White on black type specimen, of the Aburi Tora typeface.
    1
    Custom drawn versions of the SUSHI mark, with the type balanced to be stacked vertically.
    2
    Custom drawn versions of the TORA mark, with the type balanced to be stacked vertically.
    3 4 5 7 8 10 11

    At the center is a beautiful wordmark with an unexpected “R” that looks great in a vertical arrangement and the thin stroke around is a great complement. … The wordmark was expanded into a full alphabet in collaboration with Kenneth Ormandy and aside from being a lovely high-contrast sans serif, it has a few surprises in some of the characters.

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