White on black type specimen, of the Aburi Tora typeface.

Aburi TORA custom display typeface

TORA is the new restaurant concept exploring the idea of “Japanese tradition meets technology” from the Aburi restaurant group. Glasfurd & Walker designed their visual identity around this.

My initial role was to redraw and refine the initial wordmark concept. From there, we expanded the mark into a custom display typeface. It was used as a key part of the identity’s visual voice, on the menus, social media, signage, and more.

Type specimen of the Aburi Tora typeface on the right, paired with a photo of a business card on the left.
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Custom drawn versions of the SUSHI mark, with the type balanced to be stacked vertically.
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Custom drawn versions of the TORA mark, with the type balanced to be stacked vertically.
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At the center is a beautiful wordmark with an unexpected “R” that looks great in a vertical arrangement and the thin stroke around is a great complement. … The wordmark was expanded into a full alphabet in collaboration with Kenneth Ormandy and aside from being a lovely high-contrast sans serif, it has a few surprises in some of the characters.